Instagram released videos back in 2013 . They wanted their videos to be as easy to make and share as possible. Although the Instagram video length limit was but 15 seconds at the time, information technology quickly became a sensation amid users.

Today, Instagram videos formats are very different and the requirements are more advanced than before. Equally a upshot, in that location are some required Instagram video resolutions that need to be met before posting.

Beneath you'll find all the full Instagram video specs that apply today. Grab our cheat sail and start creating!

Requirements for Instagram videos

Requirements for Instagram videos

Instagram Organic Videos Requirements

Vertical video

  • Minimum Instagram vertical video dimensions are 600 x 750.
  • Instagram vertical aspect ratio is 4:5.
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit lx seconds.
  • Instagram video minimum length: No minimum.
  • Video max frames 30fps.
  • Instagram explanation max length: 2,200 characters.

You might desire to know that vertical videos accept been a hitting lately. They dive more traffic than square videos and are more cost-effective. If you oasis't already, y'all can definitely give this format a try.

Video Stories

  • Minimum Instagram Stories video dimensions are 600 ten 1067.
  • Recommended Instagram Stories video dimensions are 1080 10 1920.
  • Instagram Stories aspect ratio is nine:16.
  • Max Instagram file size is 4GB.
  • Recommended Instagram Stories video formats are .MP4 and .MOV.
  • Instagram Stories video length limit is 15 seconds.

Square video

  • Minimum Instagram square video dimensions are 600 10 600.
  • Instagram foursquare aspect ratio is 1:1.
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Instagram video minimum length: No minimum
  • Video max frames 30fps.
  • Instagram explanation max length: two,200 characters.

Mural video

  • Minimum Instagram landscape video dimensions are 600 x 315.
  • Instagram mural aspect ratio is i:91:1 .
  • Supported video codecs: H.264, VP8
  • Supported audio codecs: AAC, Vorbis
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Instagram video minimum length: No minimum
  • Video max frames 30fps .
  • Instagram explanation max length: ii,200 characters.

Start analyzing your Instagram performance

Carousel Videos

  • Minimum Instagram carousel video ads resolutions are 600 x 600.
  • Maximum Instagram carousel video ads resolutions are 1080 x 1080.
  • Instagram carousel video ads attribute ratio is i:1.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit sixty seconds.
  • Video max frames 30fps.
  • Instagram caption max length: two,200 characters.
  • Recommended caption length: 125 characters .

Instagram Video Ads Requirements

Usually, the organic and advertizement video requirements are the same, but it'due south ever better to double-check that before posting. 😉

Vertical video

  • Minimum Instagram vertical video dimensions are 600 ten 750.
  • Instagram vertical aspect ratio is iv:5.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram caption max length: 2,200 characters.

Instagram Stories Video Advertizement Requirements

  • Minimum Instagram Stories video dimensions are 600 x 1067.
  • Recommended Instagram Stories video dimensions are 1080 x 1920.
  • Instagram Stories aspect ratio is 9:16.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram Stories video formats are .MP4 and .MOV.
  • Instagram Stories video length limit is 15 seconds.

Foursquare video

  • Minimum Instagram square video dimensions are 600 x 600.
  • Instagram square attribute ratio is ane:1.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps.
  • Instagram explanation max length: 2,200 characters.

Landscape video

  • Minimum Instagram mural video dimensions are 600 x 315.
  • Instagram mural aspect ratio is 1:91:1 .
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and .MOV.
  • Instagram video length limit 60 seconds.
  • Video max frames 30fps .
  • Instagram caption max length: 2,200 characters.

Carousel Video Ads

  • Minimum Instagram carousel video ads resolutions are 600 ten 600.
  • Maximum Instagram carousel video ads resolutions are 1080 10 1080.
  • Instagram carousel video ads aspect ratio is 1:1.
  • Maximum Instagram file size is 4GB.
  • Recommended Instagram video formats are .MP4 and. MOV.
  • Instagram video length limit sixty seconds.
  • Video max frames 30fps.
  • Instagram caption max length: two,200 characters.
  • Recommended caption length: 125 characters .
  • Minimum number of cards: 2
  • Maximum number of cards: 10

IGTV Videos Requirements

  • Minimum IGTV video length: 1 minute (60 seconds).
  • Maximum IGTV video length: 15 minutes when uploading from a mobile device or60 minutes when uploading from a computer.
  • Aspect ratio: 9:16 [vertical video] or 16:9 [horizontal video].
  • Videos min frame rate: 30 FPS (frames per second), min resolution of 720 pixels.
  • Maximum file size: 650MB (for 10 minutes videos or shorter) or 3.6GB (60 minutes videos).

  • Recommended size for cover photos: 420 x 654 (or 1:1.55 ratio).

  • Video format: .MP4.

Instagram Videos Extra Specifications

Here are some actress details for your Instagram videos:

  • File blazon: Full listing of supported file formats
  • Bitrate: No limit to bitrate file if yous're using two-laissez passer encoding, every bit long as your file doesn't exceed one GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per 2nd for 720p.
  • Thumbnail image ratio: Should friction match the aspect ratio of your video.

Meeting all the requirements from this post shouldn't be a problem for about mod iOS and Android mobile devices. If you have an older or more than obscure smartphone, consider changing to a newer model to take full advantage of Instagram videos.

Tools for creating Instagram videos

In example you are wondering which tools you could use when it comes to creating videos for Instagram, here is a brusque list with a few tools that we've tested and can recommend:

  • InVideo – an online Instagram video editor with available templates, images, and music
  • Clipchamp – a tool that helps to create awesome video content; nosotros specially recommend it for creating Instagram video Story ads
  • Hype Blazon – an app that you tin apply if you'd like to add moving or animated texts to your video Stories
  • Mojo – another tool for creating animated Stories
  • Biteable – an online video editing tool for creating whatsoever kind of videos that will be published on your feed or Stories
  • Lumen5 – a tool giving like possibilities to Biteable, bachelor from your browser

Clarify Your Instagram Videos with Sotrender App

Wouldn't you similar to know which of your Instagram videos were performing the best?

Now y'all can hands track the operation of your Instagram videos with Sotrender, which is a social media analytical app.

Some time ago, we've released the revamped Instagram Analytics for Business organization, so you lot can connect your Instagram business organisation profile, streamline analyses and get insights that'll help you encounter the bigger flick behind your profile and improve your engagement.

Let me show y'all the best mode to analyze the performance of your videos.

You can likewise evaluate the full share of impressions by media type.

The chart beneath shows you what media type attracts the nearly attention. This way yous'll acquire what your audience enjoys the virtually and information technology conspicuously indicates what media types y'all should be sharing in the future to hitting the higher engagement.

Share of impressions by media type

Share of impressions by media type

What's more, you can analyze the share of impressions mean solar day past day, in a selected fourth dimension period.

Start analyzing your Instagram performance

Impressions by media type

Impressions by media blazon

Activities by media type

Activities by media type, Sotrender

Last only not to the lowest degree, you should too clarify whether publishing video content had a significant touch on on the number of followers or engagement rates.

The charts nosotros showed you above, inform near your organic video's performance. Simply in Sotrender you can at present clarify also your video ads results. By using Sotrender Ads you can compare, for example, a few video ads to each other to come across which ane was more successful. Monitoring which videos gathered the biggest number of impressions, views or conversions, will help yous tweak your advertisement strategy appropriately.

analyze Instagram video ads in Sotrender Ads

Start analyzing your ads

Meet what's there for you. 🙂

Bottom Line

At present you lot accept all you demand for the job. But for the full story, permit me just requite yous a little bit of background information well-nigh Instagram videos and why they thing.

Already in 2019, 54% of consumers were interested in watching more video content from businesses they support. That means that you definitely have an incentive to prepare more video content in general.

Moreover, Instagram is seeing a big-time rise in advertising dollars coming to the platform lately. It seems brands accept plant greener pastures on Instagram over Facebook's News Feed. Instagram states that 33% of the most-viewed Stories on Instagram are those that were posted by businesses.

This calls for changes in the style marketers capture leads. Instagram video campaigns are no longer a nice-to-have strategy; now it'southward your necessary survival gear!

What'south more, experts say 'Stories' was Instagram's smartest move however. 'Stories' were released in Baronial 2016 as a straight copied feature from Instagram'southward competitor, Snapchat. At present it hits 5 00 meg users daily. That's over twice the number of users Snapchat had for its entire app life!

Today, brands can employ Stories to promote their products likewise! The platform lets yous seamlessly integrate your video ads between organic releases so that they alloy in.According to Instagram, 60% of users said they found out virtually a new product through Instagram.

For all these reasons, Instagram videos are definitely worth the money. That's a bulletproof investment, that's why you should consider them for your side by side social media marketing strategy. 🙂

If y'all're non using the ability of video to run into your marketing goals yet, it'south fourth dimension to start. Option up a camera and start churning out video content like there's no tomorrow!

Start analyzing your Instagram performance

Read More:
  1. How do I post videos on Instagram?
  2. How practice I take great Instagram photos?
  3. ix essential Instagram tools for every social media manager & for every purpose

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